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feat: 新增投放指南组件和优化品牌物料页面

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林志军
2025-06-27 16:26:03 +08:00
parent b34fd6ef70
commit 404d4812b1
17 changed files with 1167 additions and 896 deletions
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src/views/property-marketing/put-account/investment-guidelines/components/action-guide-distribution/index.vue Normal file
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<template>
<view>
<div class="part-div">
<div class="part-div-header">
<span class="part-div-header-title">投放行动指南</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p style="margin: 0">投放建议优化。</p>
</template>
</a-popover>
</div>
<a-space>
<span class="player-title">表现分析</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p style="margin: 0">表现分析。</p>
</template>
</a-popover>
</a-space>
<div>
<a-row class="grid-demo" :gutter="24">
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">人群分析</span>
<a-space direction="vertical">
<a-space class="placement-optimization-str">
<span>
<img :src="topImages[0]" style="width: 25px; height: 17px" />
18-24岁女性，兴趣为“美妆/穿搭”，一线城市，抖音平台 ROI 3.2</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[1]" style="width: 25px; height: 17px" />
25-34岁男性，兴趣为“数码产品”，二线城市，巨量引擎 ROI 2.8</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[2]" style="width: 25px; height: 17px" />
18-24岁男性，兴趣为“运动/健身”，三线城市，抖音 ROI 2.3</span
>
</a-space>
</a-space>
</div>
</a-col>
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">投放素材</span>
<a-space direction="vertical">
<a-space class="placement-optimization-str">
<span>
<img :src="topImages[0]" style="width: 25px; height: 17px" />
图文风格 + 明确福利点，CTR 3.2%、CVR 8.5%</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[1]" style="width: 25px; height: 17px" />
场景短视频 + 明确人设定位，CTR 2.7%、CVR 7.1%</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[2]" style="width: 25px; height: 17px" />
口播讲解类 + 产品对比，CTR 2.1%、CVR 6.0%</span
>
</a-space>
</a-space>
</div>
</a-col>
</a-row>
<a-row class="grid-demo" :gutter="24">
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">投放时段</span>
<a-space direction="vertical">
<a-space class="placement-optimization-str">
<span>
<img :src="topImages[0]" style="width: 25px; height: 17px" />
晚高峰时段（19:00–21:00），ROI 3.1</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[1]" style="width: 25px; height: 17px" />
中午时段（11:30–13:00），ROI 2.5</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[2]" style="width: 25px; height: 17px" />
下午茶时段（15:00–17:00），ROI 2.3</span
>
</a-space>
</a-space>
</div>
</a-col>
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">平台表现</span>
<a-space direction="vertical">
<a-space class="placement-optimization-str">
<span>
<img :src="topImages[0]" style="width: 25px; height: 17px" />
抖音 - ROI 3.2，CVR 8.5%</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[1]" style="width: 25px; height: 17px" />
聚光平台 - ROI 2.7，CVR 7.3%</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[2]" style="width: 25px; height: 17px" />
B站 - ROI 2.4，CVR 6.8%</span
>
</a-space>
</a-space>
</div>
</a-col>
</a-row>
</div>
<a-space>
<span class="player-title">新投放建议生成</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p style="margin: 0">新投放建议生成。</p>
</template>
</a-popover>
</a-space>
<a-row class="grid-demo" :gutter="24">
<a-col :span="24">
<div class="overall-strategy">
<span class="placement-optimization-title">人群建议</span>
<a-space direction="vertical">
<a-space class="placement-optimization-str">
<span>
<img :src="topImages[0]" style="width: 25px; height: 17px" />
集中在 18–24 岁女性 + 精准兴趣标签（如“护肤”、“口红”）</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[1]" style="width: 25px; height: 17px" />
24–30 岁男性 + 实用类内容受众（如“工具控”、“搞机党”）</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[2]" style="width: 25px; height: 17px" />
泛娱乐向受众 + 较大地域分布（兴趣“短剧”、“直播带货”）</span
>
</a-space>
</a-space>
</div>
</a-col>
</a-row>
<a-row class="grid-demo" :gutter="24">
<a-col :span="24">
<div class="overall-strategy">
<span class="placement-optimization-title">素材建议</span>
<a-space direction="vertical">
<a-space class="placement-optimization-str">
<span>
<img :src="topImages[0]" style="width: 25px; height: 17px" />
福利明确+钩子强的图文短视频，建议加限时优惠提示</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[1]" style="width: 25px; height: 17px" />
场景代入型视频，突出客户痛点与产品关联</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[2]" style="width: 25px; height: 17px" />
达人口播/测评，搭配标题党封面吸引点击</span
>
</a-space>
</a-space>
</div>
</a-col>
</a-row>
<a-row class="grid-demo" :gutter="24">
<a-col :span="24">
<div class="overall-strategy">
<span class="placement-optimization-title">投放策略建议</span>
<a-space direction="vertical">
<a-space class="placement-optimization-str">
<span>
<img :src="topImages[0]" style="width: 25px; height: 17px" />
预算前置在 ROI 最佳时段和平台，优先抢头部流量</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[1]" style="width: 25px; height: 17px" />
中等预算组合投放 + 高点击素材A/B测试</span
>
</a-space>
<a-space>
<span>
<img :src="topImages[2]" style="width: 25px; height: 17px" />
低预算长周期测试，重点看 CVR，优胜劣汰</span
>
</a-space>
</a-space>
</div>
</a-col>
</a-row>
</div>
</view>
</template>
<script setup lang="ts">
import { IconQuestionCircle } from '@arco-design/web-vue/es/icon';
import top1 from '@/assets/img/captcha/top1.svg';
import top2 from '@/assets/img/captcha/top2.svg';
import top3 from '@/assets/img/captcha/top3.svg';
const topImages = [top1, top2, top3];
</script>
<style scoped lang="less"></style>

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src/views/property-marketing/put-account/investment-guidelines/components/action-guide-distribution/style.scss Normal file
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src/views/property-marketing/put-account/investment-guidelines/components/month-data/index.vue Normal file
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<template>
<view>
<div class="part-div">
<div class="part-div-header">
<span class="part-div-header-title">本月摘要</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p style="margin: 0">本月摘要。</p>
</template>
</a-popover>
</div>
<div class="month-data-div">
<div style="align-self: stretch">
<span class="month-text-black">总消耗：</span>
<span class="month-text-blue">￥52,382.16</span>
<span class="month-normal-span">，较上周期</span><span class="month-text-red">↑12.6%</span>
<span class="month-normal-span">；<br />整体ROI：</span><span class="month-text-blue">2.84</span>
<span class="month-normal-span">，属于</span><span class="month-text-red">中等偏高水平</span>
<span class="month-text-black">，较上周期 </span><span class="month-text-red">+0.45</span>
<span class="month-normal-span">；<br />主要转化来源：</span><span class="month-text-blue">抖音 46.3%</span>
<span class="month-normal-span">，CTR 2.91%；<br />优质素材表现：</span>
<span class="month-text-blue">美团酒店爆款横版1号</span>
<span class="month-normal-spanw">。CTR 3.47%，CVR 5.92%。</span>
</div>
</div>
</div>
</view>
</template>
<script setup lang="ts">
import { IconQuestionCircle } from '@arco-design/web-vue/es/icon';
</script>
<style scoped lang="less"></style>

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src/views/property-marketing/put-account/investment-guidelines/components/month-data/style.scss Normal file
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<template>
<view>
<div class="part-div">
<div class="part-div-header">
<span class="part-div-header-title">投放建议优化</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p style="margin: 0">投放建议优化。</p>
</template>
</a-popover>
</div>
<div>
<a-row>
<a-col :span="24">
<div class="overall-strategy">
<span class="placement-optimization-title">总体策略</span>
<span class="placement-optimization-str">本周建议</span>
</div>
</a-col>
</a-row>
<a-row class="grid-demo" :gutter="24">
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">预算分配</span>
<span class="placement-optimization-str"
>巨量ROI高，建议将预算提升至 ￥5,000元/日 <br />
聚光 ROAS明显下降，建议减少预算 30%</span
>
</div>
</a-col>
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">时段优化</span>
<span class="placement-optimization-str"
>过去7日 19:00-21:00 转化率最高，提升了12.6% <br />
建议设置定时投放，仅在高效时段曝光</span
>
</div>
</a-col>
</a-row>
<a-row class="grid-demo" :gutter="24">
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">人群包优化</span>
<span class="placement-optimization-str"
>18-24岁女性转化率最高，建议加预算 <br />
25-34岁男香表现较差，建议停投节省成本</span
>
</div>
</a-col>
<a-col :span="12">
<div class="overall-strategy">
<span class="placement-optimization-title">素材优化</span>
<span class="placement-optimization-str"
>替换当前点击率下降的xxxxx素材<br />
增加同类风格素材：xxxxx素材点击率更高 <br />
建议优化元素：视频封面/文案/开头引导，可提升CTR</span
>
</div>
</a-col>
</a-row>
</div>
</div>
</view>
</template>
<script setup lang="ts">
import { IconQuestionCircle } from '@arco-design/web-vue/es/icon';
</script>
<style scoped lang="less"></style>

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<template>
<view>
<a-table
class="account-table"
:columns="columns"
:data="listResult.data"
:filter-icon-align-left="alignLeft"
:pagination="false"
>
</a-table>
</view>
</template>
<script setup lang="ts">
import top1 from '@/assets/img/captcha/top1.svg';
import top2 from '@/assets/img/captcha/top2.svg';
import top3 from '@/assets/img/captcha/top3.svg';
const listQuery = reactive({
project_id: ref(''),
platform: ref(''),
page: ref(1),
name: ref(''),
page_size: ref('10'),
});
const columns = [
{
title: '生成日期',
dataIndex: 'date',
slotName: 'account_name',
width: 60,
minWidth: 60,
},
{
title: '账号',
dataIndex: 'account',
width: 120,
minWidth: 120,
},
{
titleSlotName: 'project_name',
width: 180,
minWidth: 180,
title: '项目',
dataIndex: 'project_name',
},
{
title: '平台',
titleSlotName: 'week_consumption',
dataIndex: 'platform',
width: 120,
minWidth: 120,
},
{
title: '操作',
dataIndex: 'date',
slotName: 'operation',
width: 60,
minWidth: 60,
},
];
const listResult = reactive({
data: [
{
date: '日期',
account: '账号',
project_name: '项目名称',
week_consumption: '本周总消耗',
week_consumption_rate: 0.1,
roi: '2.6',
ctr: '3.1%',
},
{
account_name: '全球旅行',
platform_name: '平台',
project_name: '项目名称',
week_consumption: '本周总消耗',
week_consumption_rate: -0.1,
roi: '2.6',
ctr: '3.1%',
},
{
account_name: '全球旅行',
platform_name: '平台',
project_name: '项目名称',
week_consumption: '本周总消耗',
week_consumption_rate: -0.1,
roi: '2.6',
ctr: '3.1%',
},
],
total: ref(0),
});
const topImages = [top1, top2, top3];
</script>
<style scoped lang="less">
.arco-textarea-wrapper,
.arco-input-wrapper {
border-radius: 4px;
border-color: #d7d7d9;
background-color: #fff;
&:focus-within,
&.arco-input-focus {
background-color: var(--color-bg-2);
border-color: rgb(var(--primary-6));
box-shadow: 0 0 0 0 var(--color-primary-light-2);
}
&.arco-input-wrapper {
height: 35px;
}
}
</style>

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src/views/property-marketing/put-account/investment-guidelines/components/table-data/listSearchForm.vue Normal file
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<!--表单搜索组件-->
<template>
<view>
<a-space size="large" direction="vertical" class="search-form">
<a-row class="grid-demo" :gutter="{ md: 8, lg: 24, xl: 32 }">
<a-col :span="8">
<a-space>
<span>账户</span>
<a-select :style="{ width: '320px' }" placeholder="全部">
<a-option>Beijing</a-option>
<a-option>Shanghai</a-option>
<a-option>Guangzhou</a-option>
</a-select>
</a-space>
</a-col>
<a-col :span="8">
<a-space>
<span>项目</span>
<a-select :style="{ width: '320px' }" placeholder="全部">
<a-option>Beijing</a-option>
<a-option>Shanghai</a-option>
<a-option>Guangzhou</a-option>
</a-select>
</a-space>
</a-col>
<a-col :span="8">
<a-space>
<span>平台</span>
<a-select :style="{ width: '320px' }" placeholder="全部">
<a-option>Beijing</a-option>
<a-option>Shanghai</a-option>
<a-option>Guangzhou</a-option>
</a-select>
</a-space>
</a-col>
</a-row>
<a-row class="grid-demo" :gutter="{ md: 8, lg: 24, xl: 32 }">
<a-col :span="10">
<a-space>
<span>时间筛选</span>
<a-range-picker
showTime
:time-picker-props="{
defaultValue: ['00:00:00', '00:00:00'],
}"
@change="onChange"
@select="onSelect"
style="width: 380px"
/>
</a-space>
</a-col>
<a-col :span="8">
<a-space>
<a-button type="outline" @click="handleSearch">
<template #icon>
<icon-search />
</template>
<template #default>搜索</template>
</a-button>
<a-button type="outline" @click="handleSearch">
<template #icon>
<icon-refresh />
</template>
<template #default>重置</template>
</a-button>
</a-space>
</a-col>
</a-row>
</a-space>
</view>
</template>
<script setup lang="ts">
const handleSearch = () => {
console.log('handleSearch');
};
</script>
<style scoped lang="scss">
:deep(.arco-select-view-single),
:deep(.arco-select-view-multiple),
:deep(.arco-picker),
:deep(.arco-input-wrapper) {
border-radius: 4px;
border-color: #d7d7d9;
background-color: #fff;
width: 224px;
height: 32px;
&:focus-within,
&.arco-input-focus {
background-color: var(--color-bg-2);
border-color: rgb(var(--primary-6));
box-shadow: 0 0 0 0 var(--color-primary-light-2);
}
}
</style>

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<template>
<view>
<a-table
class="account-table"
:columns="columns"
:data="listResult.data"
:filter-icon-align-left="alignLeft"
:pagination="false"
>
<template #week_consumption>
<a-space>
<span>本周总消耗</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p>本周总消耗</p>
</template>
</a-popover>
</a-space>
</template>
<template #weekConsumptionRateTitle>
<a-space>
<span>本周总消耗环比</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p>本周总消耗环比</p>
</template>
</a-popover>
</a-space>
</template>
<template #roi>
<a-space>
<span>roi</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p>roi</p>
</template>
</a-popover>
</a-space>
</template>
<template #ctr>
<a-space>
<span>ctr</span>
<a-popover position="tl">
<icon-question-circle />
<template #content>
<p>ctr</p>
</template>
</a-popover>
</a-space>
</template>
<template #weekConsumptionRate="{ record }">
<a-statistic
style="font-size: 14px !important"
:value="record.week_consumption_rate * 100"
:value-style="{
color: record.week_consumption_rate > 0 ? '#F64B31' : '#25C883',
fontStyle: 'normal',
fontSize: '14px !important',
}"
>
<template #prefix>
<icon-arrow-rise v-if="record.week_consumption_rate > 0" />
<icon-arrow-down v-else />
</template>
<template #suffix>%</template>
</a-statistic>
</template>
</a-table>
<div>
<a-pagination
class="account-page"
:total="listResult.total"
:size="listQuery.page_size"
show-total
show-jumper
show-page-size
/>
</div>
</view>
</template>
<script setup lang="ts">
import top1 from '@/assets/img/captcha/top1.svg';
import top2 from '@/assets/img/captcha/top2.svg';
import top3 from '@/assets/img/captcha/top3.svg';
const listQuery = reactive({
project_id: ref(''),
platform: ref(''),
page: ref(1),
name: ref(''),
page_size: ref('10'),
});
const columns = [
{
title: '账户名称',
dataIndex: 'account_name',
slotName: 'account_name',
width: 60,
minWidth: 60,
},
{
titleSlotName: 'project_name',
width: 180,
minWidth: 180,
title: '项目名称',
dataIndex: 'project_name',
},
{
title: '平台',
dataIndex: 'platform_name',
width: 120,
minWidth: 120,
},
{
title: '本周总消耗',
titleSlotName: 'week_consumption',
dataIndex: 'week_consumption',
width: 120,
minWidth: 120,
},
{
title: '本周总消耗环比',
titleSlotName: 'weekConsumptionRateTitle',
dataIndex: 'week_consumption_rate',
width: 120,
minWidth: 120,
slotName: 'weekConsumptionRate',
},
{
title: 'ROI',
titleSlotName: 'roi',
dataIndex: 'roi',
width: 120,
minWidth: 120,
},
{
title: 'CTR',
titleSlotName: 'ctr',
dataIndex: 'ctr',
width: 120,
minWidth: 120,
},
];
const listResult = reactive({
data: [
{
account_name: '全球旅行',
platform_name: '平台',
project_name: '项目名称',
week_consumption: '本周总消耗',
week_consumption_rate: 0.1,
roi: '2.6',
ctr: '3.1%',
},
{
account_name: '全球旅行',
platform_name: '平台',
project_name: '项目名称',
week_consumption: '本周总消耗',
week_consumption_rate: -0.1,
roi: '2.6',
ctr: '3.1%',
},
{
account_name: '全球旅行',
platform_name: '平台',
project_name: '项目名称',
week_consumption: '本周总消耗',
week_consumption_rate: -0.1,
roi: '2.6',
ctr: '3.1%',
},
],
total: ref(0),
});
const topImages = [top1, top2, top3];
</script>
<style scoped lang="less">
.arco-textarea-wrapper,
.arco-input-wrapper {
border-radius: 4px;
border-color: #d7d7d9;
background-color: #fff;
&:focus-within,
&.arco-input-focus {
background-color: var(--color-bg-2);
border-color: rgb(var(--primary-6));
box-shadow: 0 0 0 0 var(--color-primary-light-2);
}
&.arco-input-wrapper {
height: 35px;
}
}
//账户列表-分页
.account-page {
padding: 10px 24px 20px 24px;
background-color: #fff;
float: right;
}
// 分页器 - 页码下拉菜单样式穿透
:deep(.arco-select-item),
:deep(.arco-select-item) {
background-color: #fff !important;
height: 30px;
color: white !important;
}
</style>